-- Vocabulary 6 Test
-- Discuss Friday's assignment on polysilicon in the technology economy. Please complete this assignment and turn in no later than tomorrow, Tuesday, October 3, 2017.
-- Vocabulary 7 written assignment, terms and definitions follow tomorrow. Please complete this assignment and turn in no later than tomorrow, Tuesday, October 3, 2017.
Computer
Applications I
Vocabulary
7 – Graphic Design Terms
October 2,
2017
1) Typography
The artistic arrangement of type in a readable and visually appealing
way. Typography usually concerns the design and use of various typefaces in a
way that helps to better visually communicate ideas.
2) Body Copy
The main part of text in your design or publication – the written
website content, the book contents, even this type you’re reading right now,
it’s all body copy.
3) Hierarchy
The visual arrangement of design elements in a way that signifies
importance. For example, you might make a title big and bold to ensure it
attracts more attention than a small, lightly colored image caption.
4) Palette
The selection of colors that you choose to use for your design.
5) Gradient
A gradual change in color from one tone into another. Two common types
of gradients are the linear gradient where each color sits on opposite sides of
the frame, and a radial gradient where one color sits in the middle, and
another at the edge.
6) Opacity
The degree of transparency an element has. The lower the opacity, the
more transparent an element is.
7) Resolution
The amount of detail an image has. Generally speaking, the higher your
resolution, the better your images appear, and the more detail is rendered.
Whereas lower resolution images or graphic tend to appear blurry, pixelated or
muddy.
8) Contrast
The degree of difference between two juxtaposed elements. Some other
common types of contrast are dark vs. light, thick vs. thin, rough vs. smooth,
etc.
9) Saturation
The degree of intensity and vividness of a color. For example, a
low-saturation color may appear paler, and faded, whereas a more heavily
saturated color may appear more vibrant and colorful.
10) Stock Photo
A professionally shot photograph available online for licensing. Stock
photos are usually used in lieu of hiring a photographer, or if a designer
cannot access the images they need from their own inventory of photographs.
